Retail Media Networks: Winning the New Retail Battleground for Growth
Retail Media Networks are the future of retail advertising. In a data-driven world, a robust RMN is the cost of doing business.
Mar 94 min read
Making the choice to scale your technology platform is a journey, not a destination | Part II
Ambitious and innovative teams often reach their capacity. The answer is scale. Here are five steps to scale your technology platform.
Mar 25 min read
Make the choice to scale your technology team | Part I
In the technology world, ambitious and innovative teams can quickly reach their capacity. Successful companies have no shortage of asks....
Feb 244 min read
Data Strategy Drives Marketing Outcomes
Tough economic times often mean reduced marketing budgets . Free up your MarTech budget by taking control of your customer data, storing...
Jan 122 min read
GenAI is also revolutionizing robotics
Traditionally, the robotics industry has laser focused devices to perform individual tasks, like the robotic dog who can run a parkour...
Jan 121 min read
Most important criteria when evaluating new marketing technology
MarketingOps.com releases State of Marketing Operations Professionals Report [ link ] The 87-page report (registration required)...
Jan 61 min read
A roundup of the latest in the MarTech sector.
Balancing personalization and privacy: Build trust with your customers [ link ] Consumer privacy concerns and new regulations like GDPR...
Jan 61 min read
Marketing - A real-world application of LLMs to generate content
Coca-Cola launches AI-generated holiday ads [ link ] The same company that popularized the jolly image of Santa Claus for its 1931...
Jan 61 min read
Affiliate Marketing and Influencer Marketing Merge
I was mentoring an entrepreneur the other day about starting an affiliate business and I realized the world of affiliates and the world...
Dec 28, 20243 min read
The impact of AI and ML on customer segmentation
Machine Learning (ML) capabilities can significantly impact a marketer’s customer segmentation strategy. There is a lot in the industry...
Nov 29, 20242 min read
AdTech & MarTech Rundown
A roundup of the world of AdTech and MarTech Coca-Cola launches AI-generated holiday ads [ link ] The same company that popularized the...
Nov 24, 20242 min read
