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Our Reads


Unleashing LLM Power: A Data-Driven Approach with Real-World Examples
Large Language Models (LLMs) are revolutionizing the way we interact with technology, but their true potential lies in the quality and...
4 min read


Affiliate Marketing and Influencer Marketing Merge
I was mentoring an entrepreneur the other day about starting an affiliate business and I realized the world of affiliates and the world...
3 min read


Unleashing the Power of Gen AI: Revolutionizing Digital, eCommerce, and Marketing
AI used to be the stuff of sci-fi —think of all those robot butlers in futuristic movies and The Jetsons . But now, that fantasy has...
5 min read


The impact of AI and ML on customer segmentation
Machine Learning (ML) capabilities can significantly impact a marketer’s customer segmentation strategy. There is a lot in the industry...
2 min read


How Amazon is Using Generative AI to Revolutionize Personalization—and What Other Industries Can Learn from It
In the fast-paced world of e-commerce, where customers have limitless options at their fingertips, personalization has become a key...
6 min read


AdTech & MarTech Rundown
A roundup of the world of AdTech and MarTech Coca-Cola launches AI-generated holiday ads [ link ] The same company that popularized the...
2 min read
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