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Our Reads


Retail Media Networks: Winning the New Retail Battleground for Growth
Retail Media Networks are the future of retail advertising. In a data-driven world, a robust RMN is the cost of doing business.
4 min read


Making the choice to scale your technology platform is a journey, not a destination | Part II
Ambitious and innovative teams often reach their capacity. The answer is scale. Here are five steps to scale your technology platform.
5 min read


Make the choice to scale your technology team | Part I
In the technology world, ambitious and innovative teams can quickly reach their capacity. Successful companies have no shortage of asks....
4 min read


Data Strategy Drives Marketing Outcomes
Tough economic times often mean reduced marketing budgets . Free up your MarTech budget by taking control of your customer data, storing...
2 min read


GenAI is also revolutionizing robotics
Traditionally, the robotics industry has laser focused devices to perform individual tasks, like the robotic dog who can run a parkour...
1 min read


Most important criteria when evaluating new marketing technology
MarketingOps.com releases State of Marketing Operations Professionals Report [ link ] The 87-page report (registration required)...
1 min read

A roundup of the latest in the MarTech sector.
Balancing personalization and privacy: Build trust with your customers [ link ] Consumer privacy concerns and new regulations like GDPR...
1 min read


Marketing - A real-world application of LLMs to generate content
Coca-Cola launches AI-generated holiday ads [ link ] The same company that popularized the jolly image of Santa Claus for its 1931...
1 min read


Affiliate Marketing and Influencer Marketing Merge
I was mentoring an entrepreneur the other day about starting an affiliate business and I realized the world of affiliates and the world...
3 min read


The impact of AI and ML on customer segmentation
Machine Learning (ML) capabilities can significantly impact a marketer’s customer segmentation strategy. There is a lot in the industry...
2 min read


AdTech & MarTech Rundown
A roundup of the world of AdTech and MarTech Coca-Cola launches AI-generated holiday ads [ link ] The same company that popularized the...
2 min read
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